The visual identity of the Bling Bling brand appears on stationery, jewelry boxes, and paper bags, featuring a design that is both bold and refined. Dominated by black and gold, the creation plays with contrasts and symbolism. The name "Bling Bling" is subtly embedded within the initials BB, revealing an unexpected double arrow. These same letters frame the images of two queens adorned with jewelry.

The gold line-art style brings delicacy and lightness, like a lace veil covering the richness of the ornaments. Combined with black, the overall design evokes a sense of timeless, mystical majesty.