The graphic design for KIM (Keep In Mind), a to-do and agenda-style app, embraces a handmade, playful aesthetic. Dominated by dynamic yellow and black tones, the visual identity captures the spontaneity of notes jotted in physical planners. The design features scribbles, highlights, circles, and pins—just like a memory scrapbook.

Applied to stationery, mugs, tote bags, and t-shirts, the brand radiates energy and optimism. KIM transforms task management into a cheerful ritual, making users feel organized and inspired. The tone is casual yet clever, appealing to those who value creativity, joy, and a human touch in their daily planning experience.