Description
02
The Core Challenge
Playful and rebellious, The Rock Factory (The nickname given to Alcatraz prison) draws its identity from Alcatraz's infamous legacy, turning its cans into coded messages of escape. Referencing the prison once home to Al Capone, the brand uses a visual language inspired by vintage escape plans—lines, arrows, and notes that resemble smuggled blueprints.
Palette and Application
The palette of white, yellow, and orange reflects the refreshing nature of the beer itself. Printed on glass and aluminum cans, T-shirts, and booklets, the design invites the drinker into a tongue-in-cheek narrative of subversion and freedom.
Identity and Spirit
Each sip becomes an act of escape, a nod to mischief and liberation through craft brewing.
Related
03
Whether you prefer a quick call or a detailed message, we're here to listen.
OVER
Café Lenoirs
Blen-Beck
Whare House