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The Core Challenge
How can Over's graphic design express the spirit of authentic, joyful exploration through a warm, personal, and vibrant visual language that breaks from conventional travel norms?
Visual Language and Application
The graphic design for Over, a travel agency, captures a free-spirited and adventurous identity. Featured on the presentation website, posters, badges, bags, and caps, the design uses a vibrant pink and soft beige color palette that feels both lively and warm. A handwritten-style typeface brings a personal, joyful, and human touch to the brand, evoking a sense of spontaneity and authentic exploration.
Concept and Audience
Far from traditional, organized tourism, the visual identity reflects a globetrotter mindset—independent, curious, and connected to the world. The overall style feels rooted, emotional, and crafted for those who travel to truly experience, not just to visit.
Related
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Whether you prefer a quick call or a detailed message, we're here to listen.

OVER

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