The brand identity for Surface, an architecture exhibition, is defined by a bold and modern graphic design. The dominant color is neon yellow, creating a striking impact and emphasizing contemporary aesthetics. The logo is minimalist, featuring a yellow house shape overlaid on a grid background, symbolizing a blueprint or architectural plan with defined spaces.

The overall design is structural and clean, reflecting the simplicity and precision of architecture itself. This graphic style extends across various media, including posters, magazines, tote bags, and t-shirts, maintaining a consistent, sleek look that resonates with the event's theme of architectural exploration and innovation.