The visual identity of TONE 24, a music festival, is energetic and youthful, reflecting the vibrancy of live performance. Dominated by bright, saturated colors, the graphic design captures the spirit of celebration and rhythm. The number "24" — representing this year's edition — becomes the central design element, animated through playful, dynamic typography. The layout is reminiscent of student flyers, with an informal, DIY aesthetic that adds spontaneity and approachability.

This bold and expressive identity is rolled out across posters, t-shirts, tote bags, tickets, books, stationery, and newspapers, uniting all touchpoints of the festival under one lively and distinctive visual language.