Cool and nostalgic, Zero (or 0° Celsius) draws its identity from the icy charm of post-war American ice cream parlors. Large, bold lettering with shadow effects evokes retro signage, while halftone images of a smiling Eskimo and a polar bear recall vintage newspaper prints, reinforcing the product's authenticity.

The dominant white palette reflects the arctic cold, while accents of blue and gold add a touch of crisp elegance. Displayed across ice cream boxes, popsicles, T-shirts, and bags, the visual language captures both freshness and heritage, offering a timeless frozen treat with a wink to the golden age of American desserts.