The graphic identity of "Abracadabra", a theme park dedicated to magic and witchcraft, offers a modern and refreshed take on a traditionally dark and mystical universe. Using a bold Halloween-inspired color palette of orange and black, the design contrasts sharply with monochrome photographs of the park, creating a striking and immersive visual atmosphere.

The identity extends across various touchpoints — posters, t-shirts, signage, and custom icons for each attraction — ensuring consistency throughout the visitor experience. Breaking away from classic fantasy visuals, "Abracadabra" delivers a contemporary vision of enchantment, blending heritage and bold design to captivate a new generation of magic lovers.