Grace is a fragrance brand that evokes elegance, femininity, and floral heritage. The name holds triple meaning: the natural poise of grace, the timeless allure of the name Grace, and a tribute to Grasse, the historic French town known for its perfume flowers.

The visual identity is built around a vibrant hibiscus pink, delicate floral motifs, and a flowing cursive logo that suggests softness and confidence. From packaging to fashion items, every detail feels harmonious and refined. Grace is not just a perfume — it's a lifestyle rooted in beauty, scent, and emotion, inviting women to embody grace in all its forms.