Description
02
Identity and Application
The graphic design of Grace by Les Savonneries Marseillaises is featured on cosmetics, bags, booklets, and posters. With a dominant white palette, the design is stripped to its minimalist core, evoking clinical purity and the essential nature of the product.
Name and Meaning
The name references the word "grace," the name Grace, and the Provençal town of Grasse, famed for flowers and perfumes.
Visual Language and Emotion
To bring warmth and humanity, the brand uses photographs of ballet dancers. Their poise conveys elegance, femininity, beauty, fragility, and discipline. The dancers' flowing dresses unfold like blooming flowers, suggesting natural grace, subtle movement, and the poetry of the human form.
Related
03
Whether you prefer a quick call or a detailed message, we're here to listen.
Unbrake
Flo
Factory
Blackjack 8