The graphic design for Rumeur N°7 by La Rumeurie expresses subtle elegance and mystery. Applied to perfume bottles and boxes, stationery, shop windows, t-shirts, tote bags, and personal notebooks (a nod to secrets and whispers), the identity uses a delicate palette of white, pink, and coral.

Each fragrance in the collection is numbered, with its own "rumor," as if each scent carries a private message, meant to be discovered only in intimacy. The minimalist yet poetic design invites curiosity and emotion, suggesting that wearing the perfume is like revealing a part of a story only a few may hear.