The visual identity for Kerozen is deployed across stationery, paper bags, travel bags, clothing tags, and t-shirts. Inspired by aviation fuel, the brand name evokes the bold spirit of early military aviators. The graphic design combines a vintage logo—styled like aircraft fuselage markings—with detailed engravings of pioneering pilots, reinforcing a narrative of authenticity and adventure.

Dominated by khaki and beige-yellow tones, the visuals suggest reliability, bravery, and a rugged, time-worn elegance. The design pays homage to WWI flying aces, blending military heritage with a fashionable edge, creating a unique and nostalgic style that celebrates courage, resilience, and the thrill of the skies.