Description
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Name and Atmosphere
Mysterious and refined, FLO evokes intimacy and enchantment through just three letters—an affectionate abbreviation of Florenz Bloom, the creator's name, whispered like a secret among close friends.
Visual Language and Symbolism
Set against a dark blue background, the identity blends floral engravings reminiscent of watermarks with delicate, geometric or even cabalistic animated forms. These suggest the invisible trails of fragrance rising from each bottle, adding a magical, almost ritualistic dimension to the experience.
Application and World
Appearing across perfume boxes, stationery, bags, and window displays, the design invites the client into a private, sensory world where every scent becomes a personal spell cast by FLO herself.
Related
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OVER
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