The visual identity for Seven Art 2024, a film festival, is striking and cinematic, using a bold color palette of black and white—or red, black, and white—for high visual contrast. The graphic system is built around monumental, vertical titling that evokes the form of a film strip. Backgrounds feature behind-the-scenes images from film sets, rendered in shadowy silhouettes, like shadow puppetry.

This choice highlights the festival's aim to celebrate not just the films themselves, but the hidden craft of those who work behind the camera. The identity extends across posters, t-shirts, tote bags, caps, visitor badges, and programs.