Description
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Name and Concept
Structured yet understated, the visual identity of AR/EA reflects the fusion of Architectural Research and Elite Academy into a single, unified school. The name evokes both the initials and the word "area," central to architectural discourse.
Logo and Design Logic
The logo, designed to be read vertically and horizontally like a set square, introduces spatial depth. Applied to notebooks, sketchbooks, tote bags, T-shirts, murals, and communication materials, the design embraces minimalism to foreground content—plans, photos, and ideas.
Palette and Context
Dominated by black, recycled light brown, and white, the palette references both eco-consciousness and the industrial character of the New York building housing the institution.
Related
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