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The Core Challenge
How can a grooming brand express both artisanal tradition and rebellious identity through graphic design that blends symbolism, personalization, and a touch of vintage, all while embracing its wild, "bear-like" roots?
Visual Language and Design Logic
The graphic design for Griselli by Art Griselli - Twin Bears uses a slightly vintage style to convey craftsmanship and identity. Dominated by red, black, and white, the visuals feature stencil-like silhouettes that reveal only the hair—beards, hairstyles, and mustaches—giving each product a bold, anarchic edge. A central number indicates the product's place in the range.
System and Identity
When the boxes are aligned, they create a playful series of abstract faces and varied haircuts, reinforcing the uniqueness of each item. The creator's signature adds authenticity and commitment, anchoring the brand in both tradition and a rebellious, expressive spirit tied to the bear symbolism.
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