The visual identity of Théâtre Les Arènes is both poetic and modular, echoing the inventive spirit of its performances. Dominated by shades of grey and white, the design features a crescent moon logo symbolizing the shape of the theater's arena. Typography appears as an assemblage of letters, reflecting the handmade, recomposed nature of the shows.

At the heart of the imagery is a jointed puppet with a human body and a deer's head, reinforcing a sense of whimsical, theatrical bricolage. This crafted, lyrical aesthetic is applied consistently across posters, t-shirts, tote bags, badges, and programs, creating a strong and memorable brand presence.