The graphic design for White Spirit, a women's clothing brand, revolves around the dominant use of porcelain white to evoke innocence, purity, fragility, and sensitivity. Featured on the website and storefront, the spring-summer collection is presented through a photoshoot of ballerinas dressed in tutus, symbolizing lightness, grace, elegance, and the essential simplicity of the garments.

The ballerinas resemble vintage porcelain dolls, evoking the joy of dressing and paying homage to the brand's ancestral roots. This blend of past and present creates a poetic narrative, highlighting the timeless, delicate spirit of White Spirit's clothing in a minimalist, refined manner.