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Description

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The Core Challenge

How can design capture heritage and rebellion? Capone's vintage label, with deep red tones and handwritten typography, evokes Prohibition-era Chicago, blending bold whiskey elements to reflect the beer's daring character.

Visual Language and References

The 33cl glass bottle for "Capone's" features a vintage-inspired graphic design, evoking the industrial aesthetic of 1920s-30s America. The label, shaped like an old-fashioned seal, recalls the era of Prohibition and clandestine speakeasies. Dominated by a deep red, the color of Chicago, Al Capone's stronghold, it uses handwritten typography, resembling a signature, and subtle whisky-related elements to reflect the bold character of the beer.

Concept and Identity

This whiskey-infused beer pays tribute to the infamous gangster, combining heritage and rebellion in a design that is both raw and refined, capturing the essence of the Prohibition era in a modern way.

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