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The Core Challenge
How to visually unite sustainability and structure? Planity's graphic design uses white and green geometric patterns, symbolizing nature and organized diversity, embodying a modern, eco-conscious construction identity.
Visual Language and Patterns
The graphic design of Planity, a construction group focused on sustainable development, blends structure and ecology into a modern, minimalist identity. Applied across safety vests, visitor badges, catalogs, website, caps, stationery, and posters, it uses a dominant palette of white and green, symbolizing nature and sustainability. The visual language is built around geometric patterns, each representing a branch or activity of the group.
Concept and Identity
Together, these forms create a dynamic patchwork—diverse yet cohesive—reflecting the group's organized diversity. This graphic system embodies a unified and sustainable vision of construction, while clearly asserting the brand's visual identity and commitment to responsible building practices.
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